Armin Rogl, black and white editorial portrait

PeopleFollowPeople.

Armin Rogl

Speaker · Entrepreneur · Executive Coach

Leadership isn't about having followers.
It's about giving people a reason to follow you.

Speaking

I don't give
speeches.

I start
conversations.

For companies, leadership teams and conferences looking for more than another keynote.

I make people think. I make them laugh.

And I give them something worth talking about long after I leave the stage.

Armin Rogl on stage in front of a full room

A good keynote
ends with applause.

A great one
starts a conversation.
A great one starts a
conversation.

On stage

Three conversations I can start.

Armin Rogl on stage during a keynote, gesturing towards the screen

01 / Keynote

People follow people.

Leadership in the age of AI.

The more powerful technology becomes, the more valuable something surprisingly old becomes: trust. A talk about leadership, authenticity and why human connection is becoming our greatest advantage.

Leadership · Trust · AI · Human Connection

Armin Rogl on stage in front of a screen reading “to loyalty!”

02 / Keynote

Turning likes into loyalty.

Attention isn't connection.

We have become incredibly good at generating reach, clicks and followers. But people don't build relationships with algorithms. A talk about the difference between being seen — and being believed.

Brand · Communication · Community · Trust

Close-up of Armin Rogl speaking on stage

03 / Keynote

Lead yourself.

Before anyone else does.

Leadership doesn't start with a team. It starts with the person looking back at you in the mirror. A talk about self-leadership, responsibility and what happens when we stop performing leadership.

Leadership · Self-Awareness · Responsibility

30–60 minutesEnglish or GermanAvailable internationally

Off stage

Some
conversations
need a
smaller room.

Private coaching

Who
leads
the leader?

For CEOs and entrepreneurs who want a trusted counterpart outside their organisation. Someone with no agenda, no politics and no need to impress you.

Armin Rogl in a close one-to-one conversation

Leadership can be lonely.

The more responsibility you carry, the fewer people there are with whom you can talk completely openly.

This creates a confidential space for exactly that.

No audience. No performance. No bullshit.

  • Decisions.
  • Leadership.
  • Relationships.
  • Conflict.
  • Change.
  • You.

I don't have
your answers.

Good.

Because they're yours.

Not someone telling you what to do. Someone helping you hear what you already know.

Let's talk →
In their words

What happens
after the
conversation.

Armin Rogl laughing while talking with people
Off the record

Serious about people.

Not always so serious about myself.

Also: father of three daughters. Possibly the most advanced leadership training of them all.

Editorial portrait of Armin Rogl with a microphone
About

Not theory. Lived experience.

I've spent most of my professional life around people. On the radio. On stages. In meeting rooms. Building a company. Leading teams. Coaching leaders.

Different rooms. Different roles. The interesting part has always been the same: people.

  • Radio host · Ö3
  • Entrepreneur & CEO
  • 16+ years building a business
  • 20+ years communication
  • 7 years coaching education
  • MSc Crossmedia Design & Development
  • Speaker & executive coach
  • Vienna · available internationally
Armin Rogl as a small child, laughing, black and white archive photo
Childhood
Armin Rogl at media training with performers in costume
Ö3
Armin Rogl on an outdoor stage at night in front of a large crowd
Live
Armin Rogl speaking into a studio microphone wearing headphones
Voice
Armin Rogl facilitating a workshop, holding notes
Today

Sometimes,
you don't see me.
You hear me.

Voice

Radio was where it started.
The microphone never really left.
Voice-over, moderation and audio —
when the voice is part of the story.

Over the years

From radio studios to boardrooms. From leadership teams to conference stages.

Different industries. Different challenges. Always people.

Armin Rogl with the audience at the end of a talk

People
follow
people.

And leadership always starts with one.

You.

Armin Rogl

Speaker · Entrepreneur · Executive Coach

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